Empty Museum Florence - #EmptyDuomoFi

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#emptyDuomoFi – EmptyMuseum in Florence

GALLERY BACKSTAGE

GRANDE MUSEO DEL DUOMO: the #empty project

Twelve international Instagramers, the beauty of the Tuscan capital, the most famous square of Florence as a background and the novelty of a museum just opened to the public.

After #emptyMET, #emptyLouvre, #emptyGuggenheim, #emptyTate, #emptyMAH you can join #emptyDuomoFi, the event designed specifically for the new Museum of the Duomo.

Unique and exclusive, in which the architecture, the shapes, colors and pieces of art of the Museum will be captured in their beauty smartphones of the twelve participants during the closing time to the public.

An unusual way to recount the art through a movement that allows you to give free rein to creativity and voice to the appeal of museums. An effective way of to discover worlds sometimes not so immediate and simple to tell the public.

During the #emptyDuomoFI days we merge two exclusive communication operations of digital media that will have as protagonist the unique monumental complex of The Great Museum of Florence.

Following the previous operation performed in Geneva at the Musée d’Art et d’Histoire (MAH), was located a formula called “In and Out” born with the aim of creating a liaison between the moments before the main event and the real “empty” moment.

The same formula will be proposed again for the event designed for the Great Museum of Florence, starting from the outside up inside in the most inaccessible and unique location of the complex.

DISCOVER EMPTY MOVEMENT >

A trip towards the cathedral starting from Piazzale Michelangelo, where you can see Brunelleschi’s Dome dominating the city, arriving in the cathedral square to show the outside of the building from an unconventional points of view, discovering new shots from the buildings around, then getting inside the cathedral depicting it in detail.

The event can be watched live via the hashtag on Instagram #emptyDuomoFi and #museduomofi. The Great Cathedral Museum will share the event on Facebook and Twitter. Storytelling photo also will live, in real time, on social profiles Instagram, Facebook and Twitter accounts of the participants.